Tired of copywriters that promise clear, concise, compelling copy on time and on budget?

And then expect to get your business advertising competence?

Me too. Pan right.

 

You're Looking For It

Cracking good copy. Clarion copy. Copy that leaps from the page, to the eye, to the mind like good 3-D from the silver screen... preferably with explosions.

You're looking for it.

Which brings you here, and you already feel better because now you’ll never need to ask the question:

Does good copy — gone unread — still make a sound?

Or perhaps you’re here because unfortunately, you already know the punch line:

Obviously, it wasn’t good copy.

Hope you didn’t write it. But in case you did...

Contemplating Inertia

Your latest Direct Mail, full of hot air, weightless into the ether.

The Baroque Brochure: So tired and old-fashioned, it might have sold something — to Mozart.

R O I
Really Old Ideas?

Company Snoooozeletter: A Triple-A effort to motivate the masses until Recycling Friday, when your assistant points out the paper bin — and you get back your motivation in ... [cough] significant quantities.

Let’s talk metaphor. In B2C terms, what kind of response rate does that bin symbolize?

Don’t feel bad. You could have written about

The truth is:

Good intentions get no traction
without compulsively readable copy.

Breathe in, breathe out. At least this wasn’t your company’s B2B or B2C collateral... you’ve got one — or both — of those working for you, right?

Or maybe you don’t and wish you did. But you simply don’t have the time or the know-how to get it done just the way you want it.

Or you’re minus the budget to hire the team you need to generate streams of sparkling copy — copy that babbles gently when it needs to... yet roars when it must.

Or perhaps it's time to muck the stalls. Maybe your stable of writers is producing copy suitable for the Society of Creative Bloviators instead of the profit-in-your-pocket you envisioned.

And that’s where I come in. To hone your message with fine-tuned, effortless, convincing copy.

That puff piece profiling the mascot squirrel living in the company tree?

I’m on it...

Correlating Agendas

My craft and creative inspiration with your vision.

In a word: Wordsmithing.

I hope you sense my love to write. That I not only enjoy words, but enjoy puzzling them together to create copy with cadence, copy that could (theoretically) taste as good as it sounds. (Almost) edible copy.

Irresistible Copy Crunch.

But most importantly, I write copy that persuades. Copy that communicates your message and complements your strategy. Copy that sells the crackerjack conceit you can bank on — and that works as the turn-key incentive your consumer requires:

Your company — your product — your target audience's perfect solution.

Whether your goal is to sell kitchen appliances, enhance your corporate image, or invite new patrons to a charitable cause.

Whether you're building your first website, need your annual report shoe-shined, or wish to publish trade articles in a "get-to-know-my-business" kind of way.

Oh, and by the by:

Wouldn't you rather someone else worry about whether it's Website, Web site, web site, web-site, or website?

I would, if it wasn't already my passion.

Whether your goal is to refine an existing campaign or launch your first marketing initiative, I'll communicate your message with conviction using business-writing solutions that work.

That sounds about right...

...all with the requisite crunch you require.